Margaret Moss

I lead teams that make complex products easier to use and to build.

I spent five years at TELUS Digital (formerly WillowTree), most recently as design director on the firm’s largest account and its first project in the Middle East.

Under NDA

A top-ranked global insurer and a leading Middle East bank

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I set the direction and stay hands-on

Margaret Moss

I do my best work on products that have grown complicated, with many services, many owners and years of history. I find the problem underneath, get product, engineering and the business behind one direction, and make it real enough to test, often in code. I went from product designer to design director in under four years, and wrote the design organization’s AI prototyping playbook for client work.

Skills, from discovery to leading the team

  1. Discover

    • Product & UX strategy
    • Marketing & strategy
    • Strategy to roadmap
    • Research & testing
    • Concept & usability testing
  2. Define

    • Journey mapping
    • User flows
    • Information architecture
    • Service blueprints
    • Content design
  3. Design

    • Interaction & service design
    • Figma
    • Design systems
    • Accessibility (WCAG)
    • AI-assisted design
  4. Build

    • Design engineering
    • Working prototypes
    • Design in code
    • React · Git · Vercel
    • Claude Code · Cursor · v0 · Figma Make
  5. Lead

    • Design leadership
    • Teams of up to 15
    • People management
    • Executive alignment
    • Hiring & mentoring
    • Partnership with product & engineering

Across

  • Enterprise platforms
  • Payments & banking
  • Connected home & IoT
  • Insurance
  • Healthcare

Teams I’ve worked with

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