Margaret Moss

Directed design for nearly three years on the firm's largest account, leading a team of 10–14 designers across internal and partner teams in North America, Latin America and India.

Set the experience strategy for a single app spanning security, automation, energy, internet, connected hardware and parental controls across 2,000+ device models and the physical devices in the home. Aligned senior stakeholders and VPs with competing priorities around a shared information architecture and contextual home experience, gaining strategic buy-in for the direction from the CPO.

Defined the north-star strategy and customer journey for the SmartHome+ AI assistant, launched in March 2026 as the world's first smart home AI assistant with generative UI.

Directed UX strategy for TELUS Digital's first Middle East engagement, a nine-week corporate-banking proof of concept for one of the Gulf's largest banks. Spent five weeks onsite in Abu Dhabi leading discovery, stakeholder interviews, design reviews and executive presentations.

Set the experience model for payment initiation and multi-level approval, including progressive payment assembly, maker-checker review, audit history and mobile executive approval. Synthesized user research, role-based workflows, business requirements and technical constraints into three product directions, then carried the work through a high-fidelity prototype and design-system foundations for React/React Native, Arabic RTL and WCAG accessibility, and tested with users.

Directed discovery and concepting for a 20-year-old enterprise experimentation and segmentation platform with no prior design practice, turning four user roles and dense requirements into one information architecture and seven golden-path workflows in 10 weeks, then ran user tests on the prototype against a 30% time-to-complete reduction target.

Built the prototype as working front-end code, versioned in Git and deployed on Vercel. It became the front end the platform shipped on, giving engineering a running system to build from.

Designed provider and pet-owner apps for Mars Veterinary Health, a B2C distributor commerce platform for Anheuser-Busch, and online ordering through checkout for BJ's Restaurant & Brewhouse across mobile and web.

Wrote the design organization's AI prototyping playbook and championed AI workflows across research synthesis, product exploration, prototyping and front-end development, helping bring design in code earlier into discovery. Ranked in the top 5% of AI adopters company-wide.